Social media is the newest construction marketing frontier. You can learn a lot from my Social Media and Marketing e-book. You can also simply dive in and set up some social media accounts of your own.
There’s no need to panic if you haven’t done much yet. The architectural, engineering and construction industry has been slower than others to make social media a vital activity. However, you can achieve “first to market” advantages and avoid pitfalls (and some major potential problems) with a little preparation and research.
Social media sites relevant to this blog include:
Facebook (Construction Marketing Ideas page)
LinkedIn: (home of the rapidly growing Construction Marketing Ideas group)
Nimble.com is a useful tool for monitoring and managing your social media activities.
You can read these Amazon.com reviews about the Social Media and Marketing book. You can also order it through a diversity of other e-book retailers; just search for “Buckshon” and “social media”. Alternatively, visit the smashwords.com site and request the book in the format you prefer.