Colo(u)r on your website: What should you do?

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Darren Slaughter in this brief video (above) provides some simple advice about website colo(u)r decisions. u

Color/colour is a somewhat loaded word — Canadians and British people add the “u” in the word; Americans don’t. But what does a Canadian do when he has a website that serves mostly American readers? Usually I go with the American spelling reflecting market-matching objectives; but sometimes I slip up and spell naturally (for a Canadian). Our proofreader of course is especially cautious about these spelling issues for our specific US-market publications; it would be odd to see “colour” in Californiaconstructionnews.com, for example.)

But back to the color concepts themselves. Keep your website colors simple and don’t worry too much about things like color matching, Slaughter says. Light backgrounds work best on dark reading text. Do what you can about making your logo match, but don’t sweat the rest of the details.

I’ll agree in part. There is plenty of science about the psychology of color and your website designer and advertising materials specialists may wish to take it into consideration in planning your theme and marketing content. Yet you can easily get bogged down in the details and the focus should be on a clear visual impression, solid client testimonials (videos if you have them) and a positive call-to-action. Build up your site with informative content and update it frequently. Most importantly, especially if your marketing resources are limited, focus them on the website.

You can certainly, with some planning, effort and research, build a solid website for virtually nothing, but if you wish to allow experts to do the work, spending your dollars on the website and related natural search engine optimization (not artificial scammy boosting) will have much more ongoing value than most of your other potential marketing and advertising expenses.

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