The latest issue of the Canadian Design and Construction Report is now online, though it will be a few days before the cadcr.com website is prooperly updated, two weeks before it will ‘port’ to the MagCloud service and a few weeks more before printed copies will be available. There’s some useful content including a close [...]
Review: Brand Atlas: Branding Intelligence Made Visible
Presumably because of my blog, the publishers sent me a review copy of Brand Atlas: Branding Intelligence Made Visible by Alina Wheeler and Joel Katz. This is, intentionally, a visual book, where graphics and design are intended to focus and set the stage for the words. I liked it, but sense the concept would have [...]
Fighting nature: The Book
Book publishing — like writing — is a delayed gratification exercise. Even with new technologies and capacities, moving from the “idea” of writing a book to achieving the printed or electronic publication can take upwards of a year. I experienced this (slow) process in writing Construction Marketing Ideas: Practical strategies and resources to attract and [...]
The Canadian Design and Construction Report (Spring, 2011)
We’ve just posted the latest issue of The Canadian Design and Construction Report online at http://www.cadcr.com. I will wait a week before setting up the printed and IPad versions to allow for late changes and corrections. The latest issue includes a feature interview with Dave Paul, president of the Economic Developers Association of Canada (EDAC), [...]
Canadian Design and Construction Report issue sneak preview
We’ve just posted the latest issue of the Canadian Design and Construction Report online at cadcr.com, and made it available in printed format through MagCloud.com. This is something of a soft launch. We are currently rebuilding the cadcr.com website as well as the site for the Design and Construction Report (dcnreport.com). The sites will be [...]
Construction marketing: Looking into the Yellow Pages decline
Just a decade ago, the Yellow Pages probably were the most effective, predictable and often costly marketing resource for residential (and many non-residential) contractors. A successful Yellow Pages ad could result profitable, continuous leads — and your competition would be shut out at least for a year, until the next printing. Of course, if you [...]
Construction marketing: Selling (or buying) advertising
This contractortalk.com thread describes how a a business owner decided to investigate whether a purportedly “exclusive” golf publication really represented good value. He called some of the places where the magazine was supposed to be delivered, and discovered all is not exactly as the media representative claimed. I may be asking for trouble from within [...]
Construction marketing integration: Putting the pieces together
Yesterday afternoon, one of my company’s most successful sales representatives, called me with some news to brighten both of our hearts. A commercial developer/builder who neither of us knew just a few weeks ago, agreed to have his business profiled (with supplier advertising support) in an upcoming issue of Ontario Construction Report. These features generate [...]
When you should stay the course or change: The construction marketing challenge
In the past few days, I’ve been exploring the integration between this blog and Facebook (see the Facebook Construction Marketing Ideas page) and trying some other experiments. For example, if you look on the right-hand sidebar, you’ll notice a new $10 classified advertising feature. At the moment, there are no entries — and clearly even [...]
Canadian Design and Construction Report (Second issue)
The second issue of our national electronic online magazine, The Canadian Design and Construction Report, has been published. You can view it on page turning software, download a PDF file or, if you wish, order a printed copy (the latter version requires a payment to MagCloud.) Alternatively, if you have an IPad, you can view [...]