Michael Jeffries has posted on his Closing Success Systems Quick Tips site some worthy ideas about photos or images provided by Tess Wittler. Tess advocates that marketers need a decent digital camera, to remember to take “before” photos, and to index and label the images — vital for search engine marketing. She also advocates putting [...]
The “Call to Action” and your marketing message — is it necessary for social media?
Last night, we had a few minutes to spare and were near the now-old big box bookstore connected to a coffee shop (I think you can interchange the brands on this), so we browsed racks of printed media. It seemed like a time warp to another era — though that era is about a decade [...]
Give or take
Yesterday, I broke one of my unwritten rules. I allowed a third party organization to take over the Construction Marketing Ideas newsletter to promote a sales/business development training program for architectural, engineering and construction businesses. The program is undoubtedly worth every cent, and the company offering it is reputable. I didn’t bend my rules about [...]
Rights and entitlements
This morning, I started writing a posting describing a detailed experience where an angry person started demanding his “rights” and virtually screamed in emails that he would be talking to his lawyer. Then I hesitated. I don’t need to rile the person up any more and stir the pot of legalistic and entitlement anger — [...]
The “Name, logo and tagline” — how important are they, really?
This posting in the Hinge Professional Service Marketing Blog (worthy of bookmarking for its overall content) provides some step-by-step strategic guidelines for selecting a new name, logo and tag-line. The advice includes seeking competent experts to help in the process and keeping the decision-making within a tightly focused committee. This is not a place for [...]
How not to make a good first impression
Yesterday, on the LinkedIn Construction Marketing Ideas group, which I started and moderate, I discovered this posting, the second in less than 12 hours from the same person. (In line with my policy not to publish personally identifiable information when I am making negative comments, I’ve removed some information here.) My name is (removed) and [...]
Momentum on digital marketing
On Thursday, I travelled to Toronto to attend one of the revitalized SMPS Ontario chapter’s first events: A program and presentation about digital marketing from Momentum Advanced Solutions. This proved to be a journey into a world both futuristic and corporate, because Momentum is part of a $700 million corporation, OnX Enterprise Solutions Limited, and [...]
Burgin Construction wins 2012 Best Construction Blog competition
This year’s Best Construction Blog competition had a tight race for ‘popular vote’ between Construction Digital and Burgin Construction Inc., but Burgin emerges as the winner through our independent judges’ evaluation and, as well, my own assessment of the vote. Rhonda Burgin has effectively combined her blog with a solid and dynamic social media presence. [...]
The Google Plus Hangout (experimental video conferences continue)
We’ll have another Construction Marketing Ideas Google Plus Hangout at 2 pm. today. You’re welcome to join but will need to be in one of my circles (or at least extended circles) to avoid the free-for-all that occurred a couple of weeks ago. This is still frontier stuff. Once you set up your own Google [...]
Google Plus, Pinterist and pioneering in social media
Yesterday’s Google Plus Hangout worked, sort of. At 1:55 p.m., I prepared to launch the application and discovered it wouldn’t connect. The automated Google software asked me to follow specific instructions (quite clear) on how to remove and reinstall the program, but I still couldn’t make things work. The allotted 2 p.m. time arrived. No luck. [...]