We’re continuing our review of 2014 Best Construction Blog competition entries. Nominations continue to Jan. 31 and popular voting starts Feb. 1 and continues to March 31.
George Zarogiannis’s Eco Painting (Toronto Painters Blog) demonstrates how effective search engine optimization can be combined with a valid, functioning and creative blog.
His Toronto, Ontario business serves both residential and commercial clients.Painting can be a brutally competitive business. Zarogiannis’s blog entries show a truly diverse topic range, from decorating advice to a wonderfully powerful rant about unresponsive potential clients.
You certainly wouldn’t be able to say these words to the individual for whom you spend hours preparing a comprehensive estimate, and then completely ignores any of your follow-up efforts, but I’m sure you’ve encountered similar stories if you’ve ever had sales or business development responsibilities. Karon Zarogiannis writes in this posting: Have you seen this person? I gave him a painting estimate the other day.
A couple of weeks later.
It has now been just over two weeks since we met for your painting estimate, during which time I never heard one word from you!! I now start to find this to be so very disrespectful. I know we can not be the right company for everyone, I would have been alright if you had said no to us, but no response whatsoever!! I can’t help but think back to the morning I drove to your place. Do you have any idea how long it took me to get there, for the specific time you wanted. One hour and forty minutes!! You insisted on that day as well, when I mentioned that my appointments were at the opposite end of the city on that particular day and the following morning would have been better. No, you quickly replied, there was no other time for you, that was it, so of course I said yes, knowing that I was going very much out of my way, but it was for a very large project and I had hoped that we would be working together anyway, which would make it worth it in the end.
Now the rant that I am entitled to
I spent just over three hours of travel time, plus the time I spent with you, the time it took to prepare your enormous estimate, not to mention the cost of gas, etc. etc. These are hours of my life that I will never get back!! I appear to be very annoyed, well yes, of course I am. You just went missing, you are nowhere to be found. You completely ignored me and tossed all of my efforts and hard work into the garbage.
Have you ever heard of the words “please” or “thank you”? They are very simple words and they can mean so very much. They are most often used for something that is called “common courtesy.”
The Eco Painting blog makes excellent use of internal hyperlinks for relevant keywords — a basic search engine optimization (SEO) strategy — but does it in a manner that reflects and respects a healthy user experience. In other words, while this blog is designed for effective SEO, it isn’t purely about SEO.