This video provides some history, perspective, and observations about how we decided to start publishing The Design and Construction Report, the electronic publication which will report on the results of the Best Construction Blogs and Forums Competition (you can vote for your favorites until Feb. 28.)
You can participate in this (and other) publications, in three ways.
1. Editorially: Clearly, if you had entered your blog and/or forum in the competition by the deadline (Dec. 31) and you are successful, you will receive free publicity. You can also figure out the interests of the editor and readers and suggest story ideas which serve the interests of readers more than your own business. The challenge with editorial publicity is that the editor, not you, decides what is important and what to use. If you are skilled at media relations and/or know how to hire the right experts to guide you, this is the most effective route to publicity in our publication, or any other media, for that matter.
2. Sponsored feature (supplier sponsorship): This model works if your business is large and well enough established that your suppliers will help in the costs. You provide the references and your suppliers will pay for supporting advertising. This model of publicity is associated with co-op marketing principals. As a rule, your business (or project) needs to have annual sales volume of at least $3 million for this model to work.
3. You sponsor the feature. The fee is $1,500 (but we may be able to reduce it somewhat with some supplier support — see 2 above). This will give you a professionally-written, three or four page feature, written to highlight your business in the best possible manner. You can embed video and hyperlinks into your feature. We’ll provide you printed copies for your own marketing. Most importantly, we’ll give you individualized consulting so you can parlay your feature into publicity in other media to help your business grow even more. This is a wise investment if your business is generating at least $250,000 annually or you have sufficient start-up capitalization to justify it.
If you are interested in any of these options, please feel free to call me at 888-432-3555 ext 224 or email buckshon@cnrgp.com.
