Twitter, LinkedIn, Zynga on future of ads — a Fortune magazine video

· 3 Comments

This video from Fortune provides some intriguing and useful insights into the adaptation and trends of social media for advertising.  The focus here in the discussion with Executives from top social media websites explain how they will make money from new types of innovative advertising is in the business-to-consumer side of the marketplace, but it tells us where things are heading and some of the challenges in adapting Social Media to brand and business development.

  • http://www.decoramould.com Skylar Bowker

    Something that has always plagued my mind is *who* will be monitoring a company’s social media relations? Is it a sales rep? The owner of the company? The marketing director?

    Deciding which networks to monitor and how involved you are going to be is a huge question, as literally hours can be sunk into any of them without even thinking about it.

    I have always been curious – which forms of social media are most relevant to construction companies?

  • http://www.theryancompanygc.com Fishers

    I know a company utilizing what’s popular shouldn’t strike me as innovative, but introducing the organic blueberries through farmville was a great idea. If they can limit the amount of advertising and keep it novel, that could prove to be a very effective tool for however long that remains a phenomenon.

    Twitter, like they eluded to, can never be relied upon for any consistent result. There user base is a “special” breed. They seem more interested in attention grabbing than creating any sort of actual productive outlet. Just my opinion of course.

  • Stuart Atkinson

    I think the key is to be discoverable as described in the book ‘Net, Blogs and Rock ‘n’ Roll’ by David Jennings.

    I agree with Fishers comment that these guys are a ‘special breed’. I think in many ways Google has a lot to answer for. If it wasn’t for everybody’s desire to generate links, the internet wouldn’t drive people to such lengths to prove popularity.

    However: If you can say something worth while that will draw attention to your business, the surely it makes sense to publish it where your target audience hang out