Doug Reitmeyer, who offers a service to help U.S.-based contractors learn how to access federal government bidding opportunities, has shown an incredible degree of marketing savvy despite his humble observation in a recent email to me, “I’m just a contractor, not a marketer, so I’ll leave that stuff up to you and let you guide me in the marketing dept.”
In fact, his emails are among the most effective marketing resources I’ve ever seen because he strategically plants really strong and verifiable testimonials right below his email signature lines.
Can you do the same thing for your business?
