Testimonials in your emails: A powerful (and free) idea

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Doug Reitmeyer, who offers a service to help U.S.-based contractors learn how to access federal government bidding opportunities, has shown an incredible degree of marketing savvy despite his humble observation in a recent email to me, “I’m just a contractor, not a marketer, so I’ll leave that stuff up to you and let you guide me in the marketing dept.”

In fact, his emails are among the most effective marketing resources I’ve ever seen because he strategically plants really strong and verifiable testimonials right below his email signature lines.

Can you do the same thing for your business?

2 Responses to “Testimonials in your emails: A powerful (and free) idea”

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  1. Doug Reitmeyer says:
    July 23, 2010 at 2:56 pm

    Thanks Mark for your kind complement.

    Since the passage of the American Recovery and Reinvestment Act, there has been a huge increase in government construction spending. Now is the time for contractors to consider this untapped market of incredible opportunities.

    Any reader of your Blog can feel free to send an email to doug@reitmeyer.com and request a complementary copy of “Getting Started”, the step-by-step instructions for getting registered and qualified to bid on U.S. Federal construction contracts.

    Sincerely, Doug Reitmeyer
    http://www.GCExperts.com
    Phone 1-512-750-2677
    Austin, Texas, USA

    Reply
  2. Doug Reitmeyer says:
    January 29, 2011 at 3:30 am

    Mark, How about this for an unsolicited email:

    – On Wed, 9/22/10, Rusty Norris wrote:
    From: Rusty Norris
    Subject: success to date
    To: doug@reitmeyer.com

    Doug-
    Since May 1st JFCE has bid 20 federal projects. We have won 3 projects totaling $1,139,618. Our anticipated profit on these projects is 42.6%. If we can continue at this pace, we will consider our first year in the federal market an outstanding success.

    By comparison, we have just completed $12.7 million in DISD school renovations at a 6% profit margin.

    Thank you very much for helping JFCE get started in the federal market, and thank you for your continued support since the workshop.

    Rusty Norris
    President
    11226 Indian Trail
    Dallas, Texas 75229
    972-406-5206 Direct
    972-484-1826 Fax
    rnorris@joefunkconstruction.com
    http://www.joefunkconstruction.com

    All the best to you and your readers, Doug Reitmeyer

    Reply

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