You’ll notice on the sidebar an opportunity to attend a special Design and Construction Network Webinar about Construction Marketing Ideas on July 8. This program will distill the core concepts in my book: Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business, namely that you need to understand the basics of marketing to escape the “low price wins the job” mentality but you don’t need to squander huge fortunes on advertising or paid marketing services to achieve the best results.
You can save significantly with early bird discounts by June 23 and, until June 30, I’ll provide a free copy of the book (value $39.95) with the Webinar, hopefully delivered in time for the event (I can’t 100 per cent promise the latter since free delivery is by USPS or Canada Post and this can sometimes take a while.)
If you aren’t already a member of the Design and Construction Network, you might wish to explore joining it. There are no fees or dues and some local informal chapters have been formed. It is based on a LinkedIn group but has extended beyond the purely online space to become an interdisciplinary, multi-city (and for that matter) multi-national organization.
I hope we’ll be able to connect on July 8!
