Sheesh, I’m in the business of offering media relations marketing and consulting services and here I am recommending potential competitors?
Well, frankly, I respect talent and ability and know that in many cases others can do the work quite well and I can learn from them.
First, check out Peter Krupin’s directcontactpr.com website and blog for some really useful resources on getting free publicity for your business.
Also, if are in northern New York, you may wish to attend one of SMPS Member Liz Kupcha’s live seminars held in the late summer and Fall at a variety of universities and community colleges.
Getting the Word Out on Your Firm & Accomplishments – Even though some publications are closing their doors, there is still a need for a firm to generate some type of press coverage. In this session, attendees will learn about creating an effective press list, which means of publicity will give a firm more bang for its buck and developing an effective social media program.
Finally, a heads up (more tomorrow) about my next Webinar on July 8, in co-operation with The Design and Construction Network. The topic: Construction Marketing Ideas correlates with my book: Construction Marketing Ideas: Practical Strategies and resources to attract and retain profitable clients for your architectural, engineering and construction business.
The book has received several enthusiastic reviews. See this posting by Ford Harding, for example.
