On Tuesday afternoon a 3 p.m., you will discover the three key secrets to effective media publicity at my special webinar. Well, “secret” may be a word with a double meaning — after all effective publicity is all about making your business much less secret than it is now, without spending a small fortune on ill-managed and wasted efforts.
I’ve given the event two separate names:
Contractor Publicity Secrets: Discover three simple things your competitors don’t want you to know
and
The Art and Science of Publicity: Media relations and marketing for the Architectural, Engineering and Construction community
The reason for the two names is in part a marketing test/experiment and, secondly, a clue to one of the secrets (which will remain just that, until you attend the webinar!)
While the blog and many of my resources and services are free, this webinar is free only to clients who have advertised in any of our publications (even once) over the past year. If you haven’t advertised, you can save half the attendance investment by purchasing my book:
or you can dig into your resources and attend for $79.00.
The fact is, you’ll probably easily spend far more than that $79.00 on a single ineffective advertisement somewhere and if you do the math, you’ll find the book/webinar combination could cost you less (you can order the book in electronic format from my site for $19.95 and pay a little more for a printed copy from Amazon.com and some other retailers who are discounting from the book’s $39.95 price. For a free book preview and to consider alternative retailers, you can visit the relevant Google Books page.
You need to pay for this event because your individual answers may not come directly from the webinar but from some follow-up one-on-one consulting which takes time and frankly will be far less costly than my regular hourly consulting rate. I do my best to avoid the yukky “bait and sell” stuff of some professional consultants and will do my best to give you answers you can implement right away.
One thing I cannot promise, however, is instant success and immediate results.
Achh. Just killed the “easy answer” marketing line that appeals to so many and is the basis of many scams and misrepresentations out there. Yes, media publicity can provide powerful, immediate and effective results at far less cost than conventional advertising, but it simply works on different rules of predictability and control. No one can guarantee instant success and results because the timing and acceptance of your media publicity proposition are truly out of your final control.
Still, over time, you can expect that a great media strategy will generate revenue and results far more effective than conventional advertising.
So, if you are doing business with us (or have in the past year), email me for a free pass — and if you wish to attend and have purchased the book, please feel free to attend as well, for half price.
Are the secrets worth finding the answers? You’ll be the judge and you will achieve the publicity/marketing success you are seeking.