I felt some “angst” on learning that Remodelcrazy.com wanted to review Construction Marketing Ideas: Practical strategies and resources to attract and retain profitable clients for your architectural, engineering or construction business. Fortunately, the review is positive. You can read it here.
The book has sold somewhat more than a copy a day since its launch in early April. This is not the stuff of the New York Times bestsellers list, of course, but the results are encouraging for a publication within our industry. The break-even point (based on hard costs for support and production services and printing, but certainly not my time) is about 200 copies.
Of course, book-writing has other advantages including visibility, reputation and (significantly in our case) client service and relationship development. So the project has already proven successful even if we have a few months to go before I reach the break-even point.
Should you aspire to write your own book? Yes, if you can write well or have such a compelling story or insights to share that you can afford to pay a competent writer to ghost the book for you. Of course, you can start simply, with articles and even a blog.