Can you combine a referral program with a time-limited sale?
Today, I’m going to see we can. I’ll report on the results tomorrow.
The offer combines two elements. First, today we are introducing a referral offer/reward which will continue after the special sale. We’ll provide $500 in advertising credits to anyone who refers a business/organization or project worthy of a feature profile in either The Design and Construction Report. To qualify, the feature needs to generate at least $1,500 in total advertising revenue and be published by March 11, 2011.
Here is the time-limited offer. If you provide your referral within the 12-hour referral sale period (8 a.m. to 8 p.m. today and the feature generates $2,500 or more in revenue, we’ll double the reward to $1,000 in advertising credits and am adding a $500 cash referral payment option. (Yes, you can refer your own business. If we generate the advertising revenue through supplier-support advertising, we’ll pay you for your feature profile. This 12-hour referral offer also is extended to all of our regional publications, as well as The Design and Construction Report.)
I’ll promote this offer through email invitations and share with you the results in tomorrow’s blog posting, including the total number of emails sent, spam complaints/reports, and of course the number of referrals we receive. You can also access the referral form here and comment on the concept if you wish.
